50% of SMB business owners have never checked their Web site from a smartphone.
The future of the web may belong to mobile devices, but a majority of small-to-medium-sized companies are stuck in the past. Many SMB don’t even look at their own web sites from mobile browsers to see how they perform on the go, or plan to optimize their sites for mobile use. That’s a problem, says Oliver Mauss, CEO of 1 & 1 Internet, a Philadelphia-based web hosting firm that conducted a recent survey on the topic. “Organizations of all sizes must ensure they are online whenever and wherever the consumer needs them,” he says. Some companies wonder how much optimization is needed. “We’ve struggled with what we should do for our site,” said Peter Van Rysdam, chief marketing officer 352 Media Group, a web development firm in Gainesville, Fla. ”For us there’s not a lot of point in having all the parts of our site in a mobile environment.” Even so, he says, mobile strategy is “becoming more and more important as mobile devices gain even more popularity beyond the cell phone with iPads and slates and the Galaxy.”
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