Some companies haven't waited for the SDK's arrival before getting to work
on business applications. Mir3, for
example, develops software in the "Intelligent
Notification" market to provide immediate messaging applications and
services for large companies. Prior to March 6, Mir3 had "already effectively designed a business
application for the iPhone that essentially turns it into an urgent message
delivery device, increasing the iPhone's value for enterprise users that need
to communicate mission-critical information," said Frank Mahdavi, the
company's chief strategy officer.
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Mobile & Wireless 
