Stormhoek Base CaseBy Elizabeth Bennett | Posted 2007-06-14 Print
Stormhoek Vineyards created the equivalent of a digital grapevine to promote its products and more. Did it work?
Stormhoek Base Case
Klein Doolhof Estate, Wellington, South Africa. Parent company is Orbital Wines, 13 Chapter St., London SW1P 4NY, U.K.
(27) 836 252 865
Wine production and marketing.
Orbital Wines CEO:
Stormhoek financials in 2006:: Revenue of $6 million, up by 100% from prior year.
Create a market for new wine.
- Establish retail presence in seven major grocery chains in the United Kingdom.
- Increase number of Stormhoek wine units in U.K. grocers from four in 2005 to 24 in 2007.
- Boost revenue from $3 million 2005 to $10 million in 2007.
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