Stormhoek Base Case

By Elizabeth Bennett  |  Posted 2007-06-14 Email Print this article Print

Stormhoek Vineyards created the equivalent of a digital grapevine to promote its products and more. Did it work?

Stormhoek Base Case

Klein Doolhof Estate, Wellington, South Africa. Parent company is Orbital Wines, 13 Chapter St., London SW1P 4NY, U.K.
Phone Number:
(27) 836 252 865
Wine production and marketing.
Orbital Wines CEO:
Jason Korman
Stormhoek financials in 2006:: Revenue of $6 million, up by 100% from prior year.
Create a market for new wine.
Baseline Goals:

  • Establish retail presence in seven major grocery chains in the United Kingdom.
  • Increase number of Stormhoek wine units in U.K. grocers from four in 2005 to 24 in 2007.
  • Boost revenue from $3 million 2005 to $10 million in 2007.

Senior Writer
Elizabeth has been writing and reporting at Baselinesince its inaugural issue. Most recently, Liz helped Fortune 500 companies with their online strategies as a customer experience analyst at Creative Good. Prior to that, she worked in the organization practice at McKinsey & Co. She holds a B.A. from Vassar College.

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