Mid-Market - Baseline
Home arrow Mid-Market arrow Page 3 - SOA: Improving Ties to Business Partners















Renew Your Subscription

Mid-Market



SOA: Improving Ties to Business Partners



By David F. Carr
2007-07-12
Article Views: 20616
Article Rating:starstarstarstarstar / 3

  Table of Contents:
  1. SOA: Improving Ties to Business Partners
  2. ' Still Flying '
  3. ' Aeroplan'

Aeroplan's evolution from Air Canada's frequent-flier plan to a standalone loyalty marketing program hinged on integrating its systems with new business partners.

Rate This Article:
Poor Best
Add This Article To:

SOA: Improving Ties to Business Partners - ' Aeroplan'


( Page 3 of 3 )

: SOA Takes Off">

Aeroplan: SOA Takes Off
Aeroplan "sells" mileage credits to partners, such as credit card issuers—who then offer them as rewards to customers. These customers can trade credits for air travel, car rentals and merchandise. SOA enables Aeroplan and its partners to exchange customer and other data in legacy systems to make the rewards program work.




 
 
>>> More Mid-Market Articles          >>> More By David F. Carr
 



Sponsored Links
  • Get up and running in as quickly as 30 days with BI. Learn how today.

  • FREE Securing Smartphones & Tablets for Dummies Book from Sophos
  • 5 New Technologies That Will Change Enterprise ITAdvertisement
  • Build an IT Infrastructure That Delivers the Future
     
    		•
     
    FEATURED SPONSORED ARTICLES
    FEATURED SPONSORED VIDEOS

     

    Related Content

    Articles Labs/How-To Multimedia


    LATEST STORIES
    - Five Ways to Put Mobile Technology to Work
    - Ten iPhone Apps that Will Save You Money
    - Mobility Transforms the Customer Relationshi...
    - BPM Keeps Pace With Business Changes
    - Speech Recognition Speaks To Businesses


     

     

    Advertisement
    rss graphic
           Baseline Newsletters

    Baseline:  

    Issue Index | Contact Us | About | Magazine Customer Service | Navigation Guide

    Quick Links:  

    Project Planners | Enterprise Resource Planning | Network and Online Security | Data Analysis | Process Management | Storage Devices| Link to Us

    Ziff Davis Enterprise Home | Contact Us | Advertise | Link to Us | Reprints | Magazine Subscriptions | Newsletters
    Tech RSS Feeds | White Papers | Tech Podcasts | Tech Video | VARs | System Builder

    Baseline | Careers | Channel Insider | CIO Insight | DesktopLinux | DeviceForge | DevSource | eSeminars |
    eWEEK | Enterprise Network Security | LinuxDevices | Linux Watch | Microsoft Watch | Mid-market | Networking | PDF Zone |
    Publish | Security IT Hub | Strategic Partner | TechDirect | Technology White Papers | Windows for Devices

    Developer Shed | Dev Shed | ASP Free | Dev Articles | Dev Hardware | SEO Chat | Tutorialized | Scripts |
    Code Walkers | Web Hosters | Dev Mechanic | Dev Archives | igrep

    Use of this site is governed by our Terms of Use and Privacy Policy

    Copyright ©1996-2012 Ziff Davis Enterprise Holdings Inc. All Rights Reserved. eWEEK and Spencer F. Katt are trademarks of Ziff Davis Enterprise Holdings, Inc. Reproduction in whole or in part in any form or medium without express written permission of Ziff Davis Enterprise Inc. is prohibited.