AeroplanBy David F. Carr | Posted 2007-07-12 Email Print
Re-Thinking HR: What Every CIO Needs to Know About Tomorrow's Workforce
Aeroplan's evolution from Air Canada's frequent-flier plan to a standalone loyalty marketing program hinged on integrating its systems with new business partners.: SOA Takes Off">
Aeroplan: SOA Takes Off
Aeroplan "sells" mileage credits to partners, such as credit card issuers—who then offer them as rewards to customers. These customers can trade credits for air travel, car rentals and merchandise. SOA enables Aeroplan and its partners to exchange customer and other data in legacy systems to make the rewards program work.