Business Intelligence: Will It Improve Inventory? - ' Dick' (
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Dick's Sporting Goods Base Case
Company: DICK'S SPORTING GOODS
Headquarters: 300 Industry Drive, RIDC Park W., Pittsburgh, PA 15275
Phone Number: (724) 273-3400
URL: www.dickssportinggoods.com
Business: Sells athletic equipment and apparel in 268 stores in 34 states. In February, Dick's acquired Golf Galaxy, a specialty retail chain with 65 stores and $274.7 million in sales.
Financials for 53-week fiscal year ended Feb. 3, 2007: Revenue of $3.1 billion, an increase of 18.7% over the previous 52-week year; net income of $112.6 million, an increase of 54.3%.
VP, Application Development and Enterprise Reporting: Miles Mewherter
Director, Enterprise Business Intelligence and Reportin: Mark Schroer
Challenge: Upgrade data analysis and reporting capabilities—and get employees to come along for the ride.
Baseline Goals:
- Gather thousands of disparate inventory and merchandise reports into a single data warehouse, with a single business intelligence tool to mine it.
- Reduce the number of available reports by 50% or more.
- Cut the time it takes to build an ad-hoc or customized report from at least an hour to a matter of minutes.
Mid-Market 
