DickBy Brian P. Watson | Posted 2007-05-14 Print
Expanding its product lines helped Dick's Sporting Goods grow from a mid-market player to one of the country's premier athletic retailers. But first it had to become more nimble in the ways it managed and tracked its offerings.s Sporting Goods Base Case">Dick's Sporting Goods Base Case
Company: DICK'S SPORTING GOODS
Headquarters: 300 Industry Drive, RIDC Park W., Pittsburgh, PA 15275
Phone Number: (724) 273-3400
Business: Sells athletic equipment and apparel in 268 stores in 34 states. In February, Dick's acquired Golf Galaxy, a specialty retail chain with 65 stores and $274.7 million in sales.
Financials for 53-week fiscal year ended Feb. 3, 2007: Revenue of $3.1 billion, an increase of 18.7% over the previous 52-week year; net income of $112.6 million, an increase of 54.3%.
VP, Application Development and Enterprise Reporting: Miles Mewherter
Director, Enterprise Business Intelligence and Reportin: Mark Schroer
Challenge: Upgrade data analysis and reporting capabilitiesand get employees to come along for the ride.
- Gather thousands of disparate inventory and merchandise reports into a single data warehouse, with a single business intelligence tool to mine it.
- Reduce the number of available reports by 50% or more.
- Cut the time it takes to build an ad-hoc or customized report from at least an hour to a matter of minutes.
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