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By Brian P. Watson  |  Posted 2007-05-14 Print this article Print

Expanding its product lines helped Dick's Sporting Goods grow from a mid-market player to one of the country's premier athletic retailers. But first it had to become more nimble in the ways it managed and tracked its offerings.

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Headquarters: 300 Industry Drive, RIDC Park W., Pittsburgh, PA 15275

Phone Number: (724) 273-3400

URL: www.dickssportinggoods.com

Business: Sells athletic equipment and apparel in 268 stores in 34 states. In February, Dick's acquired Golf Galaxy, a specialty retail chain with 65 stores and $274.7 million in sales.

Financials for 53-week fiscal year ended Feb. 3, 2007: Revenue of $3.1 billion, an increase of 18.7% over the previous 52-week year; net income of $112.6 million, an increase of 54.3%.

VP, Application Development and Enterprise Reporting: Miles Mewherter

Director, Enterprise Business Intelligence and Reportin: Mark Schroer

Challenge: Upgrade data analysis and reporting capabilities—and get employees to come along for the ride.

Baseline Goals:

  • Gather thousands of disparate inventory and merchandise reports into a single data warehouse, with a single business intelligence tool to mine it.
  • Reduce the number of available reports by 50% or more.
  • Cut the time it takes to build an ad-hoc or customized report from at least an hour to a matter of minutes.

Associate Editor

Brian joined Baseline in March 2006. In addition to previous stints at Inter@ctive Week and The Net Economy, he's written for The News-Press in Fort Myers, Fla., as well as The Sunday Tribune in Dublin, Ireland. Brian has a B.A. from Bucknell University and a master's degree from Northwestern University's Medill School of Journalism.

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