Visibility CountsBy Marc S. Levitt | Posted 2009-03-25 Print
These nine steps will move your organization toward a more effective Web site rebranding.
7. Plan to promote from the beginning. If you don’t tell people about your new site, no one will ever hear about it. We have seen the greatest sites launch—draining all their budgets in the process—only to end up with no results. A detailed marketing plan will enable you to create innovative promotions that will drive traffic to the new site.
8. Search and succeed. The best sites are ones that make effective use of search engine optimization practices.This elusive art is something that should be considered from the outset, as it can affect the site’s content.
9. Hire a professional. Since your Web site will likely be your most important marketing tool, you should find the most qualified team to lead this initiative. The best way to evaluate various teams’ work is to review their sites and speak to their clients.
Following these steps will ensure that your investment of time and money is successful, generating income for you and value for your audience.
Marc S. Levitt is a co-founder and creative director at MSLK, a graphic design firm based in Long Island City, N.Y.
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