Rebranding Your Web Site

By Marc S. Levitt Print this article Print

These nine steps will move your organization toward a more effective Web site rebranding.

We’re constantly being asked what it takes to successfully rebrand a Web site. Too often, we’re asked specific questions such as, “Should my site be programmed in Flash?” or “Are drop-down menus a good idea?” But questions like these don’t get to the heart of the issues you need to consider when rebranding your Web site.

The biggest—and most common—mistake we see is that organizations begin their redesign without clear goals for the initiative. Most sites are redesigned for purely cosmetic reasons, overlooking the more crucial content, navigational and marketing challenges.

Here are nine steps that can help ensure that the site you design today will be an effective investment for years to come.

This article was originally published on 2009-03-25
Marc S. Levitt is a freelance writer for Baseline magazine.
eWeek eWeek

Have the latest technology news and resources emailed to you everyday.