67% of Americans are buying more generic brands, up from 62% two years ago.
Not so long ago and not very far away, it was common for workers with average jobs to buy lunch out every day, send laundry to be done outside the home, and load up on things like premium cable-television packages. But that was before the Great Recession and the painfully slow recovery remade attitudes on non-essential expenses — not to mention non-essential debt. Now, Americans have changed their spending habits, according to a recent survey from Harris Interactive. People are altering their lifestyles in every conceivable way to save money, whether it's shopping for clothes, planning meals, making purchase decisions on entertainment options, or even getting a haircut. Perhaps surprisingly, Gen Xers are more likely than Boomers to make sacrifices when it comes to a number of these hard choices. And don’t expect this belt-tightening to end anytime soon, as Harris reports that Americans say they expect the economy to only get worse in the next year. More than 2,160 adults took part in the research.
Dennis McCafferty is a freelance writer for Baseline Magazine.
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