Limited VisibilityOnly 11% of executives surveyed say they have an integrated view of their portfolio offerings across the enterprise.
Most organizations lack a comprehensive view of their own project portfolios, and inadequate technology often is to blame. Portfolio management helps companies decide which projects and products to invest in by providing actionable data on customers, competitors and other market-influencing factors. Without this perspective, it's hard to make effective decisions about new products. What's behind the problem? A lack of decent software tools, according to a survey of IT managers and other executives from the Association of International Product Marketing and Management, and Accept Corporation. What's needed is a better IT toolkit, along with practices to ensure that top-down business objectives are linked to project-portfolio resources and oversight. Instead, companies depend upon manual methods such as documents, spreadsheets, and single-focus presentations. Yet these manual tools will fail to scale as needed. More than 150 executives took part in the research. For more about the survey, click here.
Dennis McCafferty is a freelance writer for Baseline Magazine.
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