Launching on a Deadline

1. Test early: Stress-test your system at least six months before launch
2. Test heavy: Put it through at least 10 times as much activity as you really expect
3. Trick yourself: Establish a deadline at least two months in advance of the "real" deadline and make all project managers and vendors comply
4. Name one chief: Regardless how many partners, consultants and vendors are involved, give one person ultimate decision-making power
5. Don't reinvent the wheel: Make good use of existing personnel and technology, where possible