Siebel Systems, not surprisingly, used customer testimonials on its Web site. Then
Nucleus Research Inc., came along. The Wellesley, Mass., firm contacted 66 "reference customers" on Siebel's site and heard back from 23. Here's what they had to say.
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Siebel corporate advertisement 9/26/2002 |
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Title of Nucleus Research study 9/2002
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CEO Thomas Siebel c|Net/news.com 5/20/2002 |
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Siebel customer, Nucleus' report 9/2002
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Siebel "Customer Satisfaction Report" 9/2002 |
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CEO Thomas Siebel c|Net/news.com 5/20/2002
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Spokeswoman confirming all testimonials removed from Siebel's site S.F. Chronicle 9/26/2002 |
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Nucleus President & CEO Ian Campbell 9/26/2002
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Siebel VP Phil Robinson Computerwire 9/26/2002 |
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Nucleus VP Rebecca Wettemann, 9/26/2002 |
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