How to Become More Innovative

 
 
 
Does anyone remember innovation? During the past few years, economic and budget pressures have forced too many companies to turn off their innovation engines, focusing instead on cutting costs and boosting efficiency. Desperate times call for desperate measures, but they also lead to desperate mistakes. Companies that have forsaken innovation clearly misunderstand the power of creativity—and how it can bring them back from the brink. And in an age when technological advances happen by the minute, no IT shop or company can afford to put it off to the side. Still, there’s hope for getting those engines revving again. From landmark works on corporate innovation to newer takes on how to make it work, these books can help boost your innovative prowess, build a strategic, creative ethic in your organization, and help your company make it through any economic climate. Start with Clayton Christensen’s classic, The Innovator’s Dilemma, and work down the list. Before you know it, you’ll have a whole new take on the true potential of innovation.

How to Become More Innovative

The Innovator’s Dilemma: When New Technologies Cause Great Firms to FailBy Clayton M. ChristensenHarvard Business PressApril 1997A timeless classic that helped shape views on innovation for more than a decade.
How to Become More Innovative
 
 
Associate Editor

Brian joined Baseline in March 2006. In addition to previous stints at Inter@ctive Week and The Net Economy, he's written for The News-Press in Fort Myers, Fla., as well as The Sunday Tribune in Dublin, Ireland. Brian has a B.A. from Bucknell University and a master's degree from Northwestern University's Medill School of Journalism.

 
 
 

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