How to Become More Innovative

Does anyone remember innovation? During the past few years, economic and budget pressures have forced too many companies to turn off their innovation engines, focusing instead on cutting costs and boosting efficiency. Desperate times call for desperate measures, but they also lead to desperate mistakes. Companies that have forsaken innovation clearly misunderstand the power of creativity—and how it can bring them back from the brink. And in an age when technological advances happen by the minute, no IT shop or company can afford to put it off to the side. Still, there’s hope for getting those engines revving again. From landmark works on corporate innovation to newer takes on how to make it work, these books can help boost your innovative prowess, build a strategic, creative ethic in your organization, and help your company make it through any economic climate. Start with Clayton Christensen’s classic, The Innovator’s Dilemma, and work down the list. Before you know it, you’ll have a whole new take on the true potential of innovation.