HR Clueless About Social Media

HR Clueless About Social Media

HR Clueless About Social Media

Just 4 percent of HR executives use social networking to recruit.

Many companies aren't making enough use of social media to land and retain talented employees, according to two recent surveys from Technisource and its parent company, SFN Group. A majority of organizations that are using social media for recruitment say their efforts have been unsuccessful. Organizations also lag in using social networks to cultivate ideas from within, despite strong interest from employees. “The online revolution has fueled the need for companies to build relevant social-media strategies into their workforce-planning efforts,” says Roy Krause, CEO of SFN Group Inc. “The new rules of attracting, cultivating and retaining talent center on intangibles – such as respect, clarity of mission, career growth and employer brand values. Social media represents an ideal delivery option and game-changer in the ability to compete successfully.” SFN Group surveyed more than 2,500 workers and 300 HR execs for its report; more than 500 IT professionals took part in the Technisource survey.

Dennis McCafferty is a freelance writer for Baseline Magazine.
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