Green Drives Growth and Innovation

Green Drives Growth and Innovation

Green Drives Growth and Innovation

44% of global executives say sustainability is a source of innovation.
Sustainability policies are meant to save on costs, but they might also make a positive impact upon innovation and brand reputation. A majority of companies have come up with formal gameplans for going green, according to a new survey from KPMG International, although managers say it’s difficult to quantitatively prove the results are worth the effort. "Highly focused companies continue to make progress in developing and implementing sustainability strategies that result in greater profitability and efficiency," said John R. Hickox, who leads KPMG's climate change and sustainability practice in the U.S. "Many others remain challenged, however, as to what issues or measures they should use for reporting their environmental health, safety and corporate social responsibility program results to stakeholders – and how to utilize those metrics to transform their business operations.” Nearly 380 senior executives worldwide took part in the research. For more information about the report, click here.
Dennis McCafferty is a freelance writer for Baseline Magazine.

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