Typically defined and measured by sales per employee, employee productivity grows 14.4% given a 10% increase in data usability.
Researchers from the McCombs School of Business at the University of Texas and Sybase explored the relationship between data management and business results. Improvements in variables including quality, usability, intelligence, remote accessibility and sales mobility were linked to improvements in metrics used to assess financial performance at Fortune 1000 companies. "Despite decades of IT investment in information technology, the direct correlation between those investments and the financial performance of the business has eluded senior decision-makers," Anitesh Barua, distinguished teaching professor and lead researcher at University of Texas at Austin, said in a statement. "This is the first study that quantifies the relationship between incremental improvements in data and key performance metrics of businesses today. Previous studies tell us neither the magnitude of the effect on performance nor what it takes to improve the attributes of data. We are encouraged by our findings and expect the business community to take notice."
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