Companies That Set the Standard for Reinvention

Companies That Set the Standard for Reinvention

Companies That Set the Standard for Reinvention

Before the 1980s, only the most gadget-geared guy in the neighborhood had a computer. The IBM PC brought these machines to the masses.
Do you recall eight-track tapes, Betamax and rolls of Kodak film? Though playing "remember when ..." can bring back fuzzy feelings, companies can't survive solely on products and services steeped in nostalgia. The book "Do Not Invent Buggy Whips: Create! Reinvent! Position! Disrupt!" (Digital Systems Press/available now), challenges readers to analyze their organizations and industries to come up with disruptive innovations that radically reinvent known concepts. Author Kenneth J. Thurber demonstrates not only how to envision a fresh idea, but how to position it for success. He also cites examples of companies that have stayed relevant for decades by constantly keeping ahead of trends and shifting consumer needs and then redefining what they can bring to the market. Thurber is a career computer/systems architecture veteran who has written or led nearly 500 technical proposals (winning 200). His work has resulted in more than $2.5 billion in research, development and product-derived work. He also developed the concept of technology "big wave surfing" to establish a metaphor for capitalizing on tech disruption.
Dennis McCafferty is a freelance writer for Baseline Magazine.

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