10 Pitfalls of Social Media

10 Pitfalls of Social Media

10 Pitfalls of Social Media

Pitfall #1: Running a Social Nation like a traditional business. Instead, embrace the perspectives and contributions of your employees, customers and partners.

If social media is not working for your business, maybe you need to work on your social media. That’s the word from Barry Libert, author of Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business (Wiley publishers; www.socialnationbook.com). “Like any strategy for growth, social media isn't foolproof," says Libert, the CEO of a social software company called Mzinga. "If you don't want your company's social strategy to fall flat, there are some guidelines you'll need to follow." He compares social tools to a booth at a trade show: “You need to understand that there's a lot of prep work to be done. You can't just set up a Facebook profile for your company, tweet once or twice a day, and expect public interest in your company to shoot through the roof.” Basic rules (e.g., know your audience, make sure you have internal buy-in) should be understood in advance. And of course knowing what not to do is important, too. For Libert’s 10 pitfalls of corporate social media, read on:

Senior Writer and author of the Know It All blog

Ed Cone has worked as a contributing editor at Wired, a staff writer at Forbes, a senior writer for Ziff Davis with Baseline and Interactive Week, and as a freelancer based in Paris and then North Carolina for a wide variety of magazines and papers including the International Herald Tribune, Texas Monthly, and Playboy. He writes an opinion column in his hometown paper, the Greensboro News & Record, and publishes the semi-popular EdCone.com weblog. He lives in North Carolina with his wife, Lisa, two kids, and a dog.
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