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10 Real-World Best Practices For Innovation

By Dennis McCafferty on 2011-09-22


The best practices followed by your company when attempting to develop new ideas probably are not such great practices after all. So says former Accenture innovation guru Stephen M. Shapiro in the book, Best Practices are Stupid: 40 Ways to Out-Innovate the Competition (Portfolio Penguin/available in September). Shapiro, a consultant, speaker, and author, served as head of Accenture’s big process and innovation performance practice; in this book, he deconstructs a number of widely-accepted but sometimes ill-advised approaches to inspiration, while offering alternative strategies to better fuel constructive creativity. Shapiro advocates a blend of systemic changes along with a “let ‘em loose” mindset to cultivate a culture of collaboration. So if you spend too many hours in unproductive brainstorming sessions, or find that promising ideas often get so overloaded with input from the masses that they are no longer recognizable, this could be the book for you. For more about the book, click here.
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Quit Asking for Everyone’s Ideas

A suggestion-box approach adds up to low-value clutter.

Don’t Think Outside the Box

Build a better box instead; budgets, available talent, etc. must establish boundaries of innovation.

Avoid Experts

The more one knows about a topic, the harder it is to think about it in a different way.

Don’t Reinvent the Wheel

Proven ideas exist within other industries that your organization can adapt.

Don’t Hire People Like You

Divergent perspectives build creative tension.

Think Like a Child

Adults stifle and conform, kids improvise and create.

Stop Praising People for Doing Their Jobs

Innovation must push team members beyond traditional duties.

Avoid Feature Bloat

Accessibility and ease-of-use matter more when launching something new.

Sabotage Your Own Ideas

Use objective data to tear them apart, so you can defend them once flaws are corrected.

Don’t Reward Innovation with Bonuses

That makes innovation then a job instead of a passion.

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