What Is Driving Toyota - Toyota Motor Base Case
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Toyota Motor: Base Case
Headquarters: 1 Toyota-Cho, Toyota City, ACH 471-8571, Japan
Phone: (81) 565-282121
Business: The second-largest automotive manufacturer in the
world by unit output, and largest by market capitalization and
profits.
Chairman: Fujio Cho
Chairman, Toyota Motor Manufacturing Kentucky: Gary Convis
Financials in 2005: $180 billion in revenue; $12 billion in profit;
profit margin 19%.
Challenges: Continue global expansion without sacrificing quality
or principles of the Toyota Production System.
BASELINE GOALS
Unseat General Motors as the world's largest automaker
by increasing global production capacity from 8.2 million
vehicles in 2005 to 10 million by 2010.
Reduce defects and recalls, which hit more than 2 million
through July 2006, back to annual norms of less than 1 million.
Reduce the time it takes to assemble parts and manufacture a
vehicle from 31 hours in 2001 to 28 hours by 2007.
Increase global production of hybrid vehicles from about
300,000 in 2006 to 1 million by 2010.
Infrastructure 
