Toyota Motor Base Case

By Mel Duvall  |  Posted 2006-09-05 Email Print this article Print

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Behind Toyota's assembly line are sophisticated information systems supporting and enabling the business processes that help the automaker eliminate waste, limit inventory buildup and continually improve production.

Toyota Motor: Base Case

Headquarters: 1 Toyota-Cho, Toyota City, ACH 471-8571, Japan
Phone: (81) 565-282121
Business: The second-largest automotive manufacturer in the
world by unit output, and largest by market capitalization and
Chairman: Fujio Cho
Chairman, Toyota Motor Manufacturing Kentucky: Gary Convis
Financials in 2005: $180 billion in revenue; $12 billion in profit;
profit margin 19%.
Challenges: Continue global expansion without sacrificing quality
or principles of the Toyota Production System.


  • Unseat General Motors as the world's largest automaker by increasing global production capacity from 8.2 million vehicles in 2005 to 10 million by 2010.
  • Reduce defects and recalls, which hit more than 2 million through July 2006, back to annual norms of less than 1 million.
  • Reduce the time it takes to assemble parts and manufacture a vehicle from 31 hours in 2001 to 28 hours by 2007.
  • Increase global production of hybrid vehicles from about 300,000 in 2006 to 1 million by 2010.

Contributing Editor
Mel Duvall is a veteran business and technology journalist, having written for a variety of daily newspapers and magazines for 17 years. Most recently he was the Business Commerce Editor for Interactive Week, and previously served as a senior business writer for The Financial Post.



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