Toyota Motor Base Case

By Mel Duvall Print this article Print

Behind Toyota's assembly line are sophisticated information systems supporting and enabling the business processes that help the automaker eliminate waste, limit inventory buildup and continually improve production.

Toyota Motor: Base Case

Headquarters: 1 Toyota-Cho, Toyota City, ACH 471-8571, Japan
Phone: (81) 565-282121
Business: The second-largest automotive manufacturer in the
world by unit output, and largest by market capitalization and
Chairman: Fujio Cho
Chairman, Toyota Motor Manufacturing Kentucky: Gary Convis
Financials in 2005: $180 billion in revenue; $12 billion in profit;
profit margin 19%.
Challenges: Continue global expansion without sacrificing quality
or principles of the Toyota Production System.


  • Unseat General Motors as the world's largest automaker by increasing global production capacity from 8.2 million vehicles in 2005 to 10 million by 2010.
  • Reduce defects and recalls, which hit more than 2 million through July 2006, back to annual norms of less than 1 million.
  • Reduce the time it takes to assemble parts and manufacture a vehicle from 31 hours in 2001 to 28 hours by 2007.
  • Increase global production of hybrid vehicles from about 300,000 in 2006 to 1 million by 2010.

This article was originally published on 2006-09-05
Contributing Editor
Mel Duvall is a veteran business and technology journalist, having written for a variety of daily newspapers and magazines for 17 years. Most recently he was the Business Commerce Editor for Interactive Week, and previously served as a senior business writer for The Financial Post.

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