As comments from tech bellwether
Cisco Systems spur recession fears, companies focused on
computers and consumer gadgets are seen to be among those most
vulnerable to a downturn.
BOSTON/SAN FRANCISCO (Reuters) - As comments from tech bellwether
Cisco Systems Inc spur recession fears this week, companies focused on
computers and consumer gadgets are seen to be among those most
vulnerable to a downturn.
Analysts say business software makers are better placed to ride out
a U.S. recession as they help companies to work more efficiently, but
prospects are dimmer for computer hardware manufacturers like Dell and
Hewlett-Packard, as well as microchip companies Intel and Advanced
Micro Devices.
"If there's a downturn, not all sectors will be affected equally,"
said analyst Stephen Minton of market researcher IDC. "The first round
of cuts would affect the PCs and the devices and the software that goes
directly onto those PCs and devices."
Corporate tech executives "want to protect their data center projects," he added.
Cisco Chief Executive John Chambers said on Wednesday that companies
were increasingly worried about the economy. "It's the most cautious
I've seen CEOs in the U.S. and Europe in many years," he said after
issuing a disappointing revenue outlook.
Nucleus Research analyst Rebecca Wettemann, who helps executives
figure out how tech investments can boost or hurt profits, said
companies anxious to control spending were willing to use hardware,
such as Cisco's routers, until it breaks.
"They are saying: 'If I can't find a direct relationship between the
infrastructure and the value it is delivering, then I am hesitant to
invest,'" Wettemann said.
Data storage makers EMC, HP and Sun Microsystems are also vulnerable
because of excess capacity among many corporations, said Yankee Group
analyst Zeus Kerravala. HP and Sun also sell servers and software.
"Hardware is becoming increasingly commoditized," said Kim Caughey,
a senior analyst and portfolio manager at Fort Pitt Capital Group,
which oversees about $1.2 billion for clients.
"If you are going to invest money in a downturn, you will want to
invest in productivity," Caughey said. "The thing that is not a
commodity and is boosting productivity the most would be process and
services."
SOFTWARE, CELL PHONES
In some cases, a breed of computer program known as virtualization
software can boost the efficiency of existing equipment. VMware, for
example, sells products that allow one server computer to do the work
of 10 or more machines. Citrix Systems offers similar products.
Analysts also cite business management software makers SAP and
Oracle among the better bets. They sell programs that companies need to
run more efficiently, cut costs and comply with regulations. About half
their revenue comes from service maintenance contracts that generate
high margins.
Software makers that host their products at their own data centers
and deliver it to customers via Web browsers may also perform well, as
initial costs are minimal, analysts said. Two examples are
Salesforce.com and NetSuite.
Besides computer hardware, discretionary consumer electronics are also forecast to hurt from a recession.
Citigroup is forecasting 10 percent growth in handset unit shipments
to 1.26 billion this year. But in the worst-case scenario of a
consumer-led economic slowdown hurting replacement sales and subscriber
growth, it said shipments instead could fall 5 percent.
"No (handset) vendor is immune from a recession -- we believe that
all players would see deteriorating fundamentals and stock price
declines," Citigroup's global telecommunications team warned in a
research report on Thursday. "However, companies with the highest North
American exposure are likely to suffer most."
Research firm Gartner has been telling companies for months that
they should have a second tech budget in place in case there is a U.S.
recession.
In a February 1 report, Gartner analyst Ken McGee said he was
sticking with his forecast for tech spending to rise 3.3 percent this
year, but with a caveat: "We know this current view could prove to be
incorrect within days or even hours as a galaxy of issues and facts are
uncovered and disseminated."
(Editing by Lisa Von Ahn)
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