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Midwestern Innovation Is Alive and Well
By David Strom
2008-02-25
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The Strominator checks in on the venture capital-seeking event InvestMidwest.
Last week I had an
opportunity to spend some time with a bunch of start up companies that were
pitching venture capitalists for additional funding. I thought I would share with
you some of the more interesting ideas, to show you that innovation is alive
and well.
What made things more interesting is that this event took place in
St. Louis where I live. It is called InvestMidwest, and is
held every year alternating between
St. Louis and
Kansas City. About 40 different companies attended, pitching
to about 40 VCs. They ranged from traditional IT to biotech and alternative
energy ventures.
Some of the ideas were downright goofy. But some had some immediate traction
with me, such as Earth Perspectives, a Columbia, Mo.-based venture that is
trying to improve the analysis of satellite imagery by comparing what has
changed in particular areas of the earth's surface. If you think about the
issue of how to examine the thousands of pictures taken each day and try to
organize them in some meaningful fashion to see man-made and natural changes
over time, it is ripe for computational solutions.
Another company called SpiritShop.com has a more mundane solution for
custom-printed logo clothing. In the past, if your organization wanted their
own t-shirts or whatever, you had to fulfill minimum quantities. They can do
whatever amount you need and provide a nice Web interface to customize and
upload your design. They have a great revenue sharing model to make their
products appealing for fundraising opportunities (such as school PTAs and
such), too. They are based in
Ann Arbor.
How about keeping track of supermarket coupons electronically?
TDP's SaveMyCoupons.com is such a service, and they produce
all the back office operations that are needed to collect and apply coupons to
your purchases. They can also track purchase history and customize coupons for
particular merchants and shoppers. They have gotten traction with several of
the major grocery retailers and they have former Sprint executives who founded
the
Kansas City company.
This being the midwest we also had an idea for branding cattle with ink tatoos
that could be quickly read by barcode readers to keep track of their growth and
other statistics. Somark Innovations based here in
St. Louis is on the case, especially noteworthy given our
recent food safety scares.
And an Indianapolis-based company called Vyante is trying to assemble software
that allows a company to track its online reputation through blogs, discussion
forums, and Web pages, The product is called ChatterSpike and is designed to
help marketers make decisions about their brands and how they are being
perceived online. This is a very competitive and active field, with dozens of
wanna-bes. Time will tell if they have the right stuff.
What I liked about the half day conference was how quickly you got the feel
that the spirit of innovation is alive and well in the middle of the country.
Too often we tend to focus on
Silicon
Valley and
Cambridge, or a few other areas, and not realize that there
is a tremendous talent pool in our own backyards. I hope many of these
companies that I saw last week at the event were successful at finding backers
and can continue to grow and becme profitable.
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