How Google Works: Google Base CaseBy David F. Carr Print
For all the razzle-dazzle surrounding Google, the company must still work through common business problems such as reporting revenue and tracking projects. But it sometimes addresses those needs in unconventional—yet highly efficient—ways. Other
Google Base Case
Headquarters: 1600 Amphitheatre Pkwy., Mountain View, CA 94043
Phone: (650) 253-0000
Business: Web search and supporting information products
Chief Information Officer: Douglas Merrill, vice president, engineering, and senior director of information systems
2005 Financials: $6 billion revenue; $1.46 billion net profit.
Challenge: Deliver technologies to organize the world's information and make it universally accessible and useful.
- Build the systems and infrastructure to support a global, $100 billion company.
- Expand data center infrastructure, which, as measured by the property and equipment, more than doubled, from $379 million in 2004 to $962 million last year.
- Maintain high productivity as measured by revenue per employee, which ranged from $1.38 million to $1.55 million in 2005.
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