Validation in Results

By Osman Mazhar  |  Posted 2009-04-10 Print this article Print

When the Leukemia & Lymphoma Society upgraded its fund-raising systems and infrastructure, it experienced a tremendous boost in both site performance and user satisfaction.

Since changing to the new architecture, LLS has seen a tremendous boost in site performance and user satisfaction. We regained control of the infrastructure and reduced fees from 7 percent to 2 percent per transaction. This is significant because every dollar we save on fund-raising costs means more that can be spent on research and patient services.

We have tested the infrastructure to handle more than 24,000 messages per hour—well beyond our requirements—and with 100 percent uptime to date, we have not experienced any message loss whatsoever. The increased system reliability and enhanced interface have contributed to overall user experience and satisfaction, and user feedback has been overwhelmingly positive. As a result, in less than two months, the new application helped drive more than $10 million in donations. And the new stability has freed the IT team to spend more time on innovation, rather than fielding support calls.

We plan to fully leverage this new infrastructure platform, developing and integrating additional value-added community features, such as blogs, discussion boards and forums, to continue enhancing the user experience and to encourage donors to return to our site—all with the goal of increasing our fund-raising abilities while minimizing costs. For our beneficiaries, this ROI can literally mean the difference between life and death.

Osman Mazhar is chief architect for The Leukemia & Lymphoma Society.

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