What Business Travelers Really Want

Business travel is not dead, but it can feel pretty deadening. With business travel expected to increase in 2012, some familiar inconveniences will persist, including flight delays and frustrating security procedures. But hotels can raise their game, according to a recent survey from Deloitte. To do so, hostelries need to accommodate two different kinds of travelers: Younger employees who seek a livelier, faster-paced experience, and older ones who expect a more traditional stay. "It's important for hotels to focus on the burgeoning number of young business travelers,” says Adam Weissenberg, the vice chairman of Deloitte who oversees the global travel, hospitality and leisure sectors. “But they must also find a middle ground to retain brand loyalty among Generation X and Y, and boost brand loyalty among the potentially more discerning baby boomers. This will likely be a challenge for hotels in 2012.” 1,000 business travelers took part in the research. For more about the survey, click here.