1. Don't: "That's our department's business. Not yours." Do: Encourage inter-departmental collaboration to drive success.
While many companies claim to embrace change, it's hard to get people to move beyond their comfort zones. But enterprises need to embrace dynamic market changes and seek out new ways to grow as customer needs evolve. To help ensure the corporate culture evolves with the times, companies need to continually re-examine policies and procedures. The new book "Kill The Company: End the Status Quo, Start an Innovation Revolution" (Bibliomotion/Available in May) contends that work teams are often too confined by corporate behaviors, cultures and processes to take advantage of change. Author Lisa Bodell offers insights on moving beyond the status quo and embracing innovation. Managers who avoid these mistaken approaches can help make their company a market leader. Bodell is founder and CEO of futurethink, a global innovation training firm. For more about the book, click here.
Dennis McCafferty is a freelance writer for Baseline Magazine.
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