Surprising Trends in Social Media

Surprising Trends in Social Media

Surprising Trends in Social Media

50% of older Boomers use social media for business daily, compared to just 40 percent of Gen Y workers.

Younger employees' use of social and collaborative technology actually lags behind that of older workers, according to a new survey from Citrix Online. The most enthusiastic adopters of social tools are older Baby Boomers, defined in the survey as those 55 years or older. These workers are texting and networking online in far greater numbers than their younger counterparts. The survey also focuses on generational attitudes about meetings and other workplace topics, and measures American attitudes against those held in other nations. “The workforce is more dispersed and mobile than ever,” says Bernardo de Albergaria, vice president and general manager of global marketing and ecommerce at Citrix Online. “There is some tension with the findings between the way people actually work and the communication methods they think are most effective. Things are in flux.” Forrester Consulting conducted the survey for Citrix, overseeing an online survey of nearly 800 information workers evenly split among the U.S., U.K., France, Germany and Australia.

Dennis McCafferty is a freelance writer for Baseline Magazine.

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