52% of recruiters feel that social networks are an important source for attracting candidates, who use these sites to research companies.
Corporations are sharply increasing their use of social networks to hire talent, according to a recent study from Jobscience. In fact, LinkedIn has emerged as a preferred option over many time-tested traditional resources, such as job boards. And Facebook is gaining in popularity among recruiters. Yet, organizations are discovering that success via social media requires a lot more than simply producing occasional posts or Tweets. "Using social networks to find candidates has become a common strategy for recruiters," says Ted Elliott, CEO and founder of Jobscience. "But the real value of social recruiting is when companies continually engage with people through social networking. This ensures that, when an appropriate job opens up, [a candidate] is familiar with the company and has a propensity to want to work there. It's about social sourcing and building pipelines of talent so your talent pool never runs dry." More than 150 HR execs and recruiting professionals took part in the research, which was conducted by Research Now.
Dennis McCafferty is a freelance writer for Baseline Magazine.
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