76% of survey respondents said they view big data as an opportunity.
Small and midsize enterprises know that leveraging big data can make them more efficient and competitive, and many are moving to adopt these technologies at a faster pace than their big-enterprise counterparts. According to a recent online poll conducted by Harris Interactive on behalf of SAP AG, while many c-level executives at these firms disagree on what "big data" means, they view it as an opportunity rather than a challenge. And smaller organizations, defined by the survey as companies generating less than $500 million in annual revenue, are likely more nimble and able to adopt new technologies such as cloud computing, says David Jonker, director of product marketing for big data at SAP. "Every company should be thinking about their big data strategy, whether they are big or small," said Steve Lucas, executive vice president and general manager, database & technology at SAP. "Big data is the unprecedented growth and convergence of social, device, equipment and corporate data. There is an incredible amount of noise being created, and, without a strategy, companies will get lost in the noise." The survey was conducted in April 2012 among 154 C-suite executives at multinational companies across a range of industries.
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