The challenge of the Web 2.0 world is that security must focus on protecting open systems rather than shutting everyone out. Traditional security measures don’t work. The interactive environment offers remarkable opportunity and allows organizations to connect with customers and business partners in powerful ways. But there’s a downside: data often resides across multiple servers operated by multiple organizations, and determining how and where it flows is an enormous challenge. Even if an organization has stringent controls in place, there’s no guarantee that a partner’s partner is fully committed to security. And as the line blurs between work and personal use of social media and other Web tools, the vulnerabilities grow. Clicking on a rogue app in Facebook or MySpace might unleash malware. An effective phishing attempt may dupe an employee into providing a password or other valuable data. Your organization cannot afford to ignore or minimize the risks. Protecting the network and all that flows through it is a challenge of the Web 2.0 world.
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