Is Cognos Worth $5 Billion?

By Lawrence Walsh  |  Posted 2007-11-12 Email Print this article Print

Business intelligence software may be the next priceless differentiator in the enterprise competitive arsenal. It all depends on how they use these applications?

IBM's purchase of Cognos and Oracle's pursuit of BEA Systems is a reflection of the anticipated demand by enterprises and SMB companies for business intelligence software.

Businesses of all sizes are turning to advanced business applications to mine data and make better decisions about their investments and revenue opportunities. Over the past several years, major software vendors have spent billions of dollars consolidating the market to create powerful portfolios of business intelligence offerings.

  • IBM will acquire Cognos
  • Oracle has acquired Seibel, JD Edwards, Hyperion and PeopleSoft
  • Oracle is pursuing BEA Systems
  • Microsoft acquired Great Plains
  • SAP acquired Business Objects

Business intelligence is partly about the software used to refine raw data into actionable intelligence, but it's also about business processes and how people use the software and data it produces.

Baseline has followed the evolution of the business intelligence market and how enterprises are using these high-end software packages to improve their business. The following is a collection of the best of Baseline's business intelligence reports.

SLIDESHOW: The Most Tech-Savvy Enterprises

Businesses Tell CIOs to Contribute More to Revenue

5 Tips for Better BI Planning

Working Smarter Through Business Intelligence

The Fastest Growing Software Companies

The Future of Business Intelligence

OPINION: Data, Data Everywhere

Lawrence Walsh Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.

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