1. Nurture CreativityCreativity within an organization is its foremost value distinguisher. It can't be copied, replicated, or outsourced.
IT professionals can learn a lot from jazz, says Josh Linkner, founder of ePrize. Great musicians such as John Coltrane and Miles Davis understood that their creative success depended upon disciplined command of their skills, matched with an eagerness to improvise and innovate. They learned to excel both as individuals and members of a unit, with collaboration an essential aspect of their work. Linkner explores the connection between best practices in jazz and business success in his new book, "Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity" (Jossey-Bass/available now). Linkner has launched four tech companies in 20 years, including GlobalLink New Media, an award-winning Web development firm; and ePrize, which produces digital, interactive promotions for more than 70 top corporate brands, including Coca-Cola, AT&T, Disney, Dell, Microsoft and Citibank. But he has also performed jazz guitar since he was 13 and still performs in clubs. To find out more about "Disciplined Dreaming", click here.
Dennis McCafferty is a freelance writer for Baseline Magazine.
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