Five Ways Generation Y May Reinvent IT (
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They've
been called everything from narcissists to "Generation Me," but those
wily post-Gen X employees might just show their elders how to revamp an
enterprise.
They
depend too much on their parents' money, they need constant hand-holding, they
have no job loyalty, but do show remarkable acumen for demanding more than
they're worth, showing disrespect for older employees, and displaying stunning
naiveté about corporate culture.
The
backlash against Generation Y seems to be in full swing while the ink on their
college diplomas is still drying.
Much
discussion has centered around the expectations and work habits of this
particular generation, with some pundits fretting about whether their casual
attitudes will sink enterprises in the long run.
*For more on what to be worried about with Gen Y on your corporate network, check out these stats from a Symantec study.
But what
if the opposite is true?
Perhaps, instead of wreaking havoc, their different
working styles might cause foundational changes in the way enterprises run,
especially when it comes to IT. Here are five ways that Generation Y could pull
up the roots of information technology in favor of something new.
1. More Savvy Technology Purchasing
Generation
Y grew up with technology, and at this point, the Millennials and their gadgets
and laptops are like hockey players and their skates and sticks, notes Kirsten
Chapman, principle at KC Associates, a marketing and PR firm specializing in
B2B IT products and services.
When Gen
Y begins to hit middle management levels and find themselves in charge of
budgets and purchasing, it could significantly change the way marketers and
salespeople need to sell to them.
"These
buyers know more about the benefits of technology than most of the product or
service companies they're talking to," says Chapman.
In the
past, Baby Boomers, and to some degree Gen X, have had to justify their
technology love, in many ways. "We've had to convince the rest of the
business that a certain technology was important," notes Chapman.
"But Gen Y will be doing the opposite. They'll have an inherent
understanding of where technology makes sense in an enterprise and implementing
it."
Because
of that fundamental connection to tech, Gen Y will be using technology to solve
business problems far more aggressively and progressively than has been seen in
the past, Chapman believes. And this type of buyer behavior could cause a shift
in technology adoption curves, she adds.
2. Changing Job Roles and Responsibilities
The
average timespan that a Gen Y employee will spend at any single job is about 18
months, notes Ryan Healy, founder of Brazen Careerist, an online career site
aimed at Gen Y.
To keep a
Millennial interested, companies will have to create an atmosphere for them
that replicates the first six months on a job, over and over. "Most jobs
provide you with a learning curve that's steep at first, then all of the sudden
you're doing the same thing every day," says Healy. "It gets boring,
so you leave."
The
result could be more mentorship relationships, job share duties, and additional
responsibilities created at a speedier rate than in the past. In particular,
Gen Y will work to become managers at an accelerated rate.
"Everybody
in my generation wants to be a leader," says Healy. "There are 22
year-olds who already say they want a leadership position, and they're ready
for that. I think it's a pretty cool thing."
Putting
Gen Y on the fast track to upper management -- particularly in IT -- may
require an overhaul of current corporate culture, but it could also lead to
fundamental shifts in hierarchy as well. Many executives espouse the virtues of
collaboration, meaningful work, and a "flat org chart;" Gen Y will
hold them to those ideas, and threaten to walk if they're not made manifest.
 |
They've
been called everything from narcissists to "Generation Me," but those
wily post-Gen X employees might just show their elders how to revamp an
enterprise.
They
depend too much on their parents' money, they need constant hand-holding, they
have no job loyalty, but do show remarkable acumen for demanding more than
they're worth, showing disrespect for older employees, and displaying stunning
naiveté about corporate culture.
The
backlash against Generation Y seems to be in full swing while the ink on their
college diplomas is still drying.
Much
discussion has centered around the expectations and work habits of this
particular generation, with some pundits fretting about whether their casual
attitudes will sink enterprises in the long run.
*For more on what to be worried about with Gen Y on your corporate network, check out these stats from a Symantec study.
But what
if the opposite is true?
Perhaps, instead of wreaking havoc, their different
working styles might cause foundational changes in the way enterprises run,
especially when it comes to IT. Here are five ways that Generation Y could pull
up the roots of information technology in favor of something new.
1. More Savvy Technology Purchasing
Generation
Y grew up with technology, and at this point, the Millennials and their gadgets
and laptops are like hockey players and their skates and sticks, notes Kirsten
Chapman, principle at KC Associates, a marketing and PR firm specializing in
B2B IT products and services.
When Gen
Y begins to hit middle management levels and find themselves in charge of
budgets and purchasing, it could significantly change the way marketers and
salespeople need to sell to them.
"These
buyers know more about the benefits of technology than most of the product or
service companies they're talking to," says Chapman.
In the
past, Baby Boomers, and to some degree Gen X, have had to justify their
technology love, in many ways. "We've had to convince the rest of the
business that a certain technology was important," notes Chapman.
"But Gen Y will be doing the opposite. They'll have an inherent
understanding of where technology makes sense in an enterprise and implementing
it."
Because
of that fundamental connection to tech, Gen Y will be using technology to solve
business problems far more aggressively and progressively than has been seen in
the past, Chapman believes. And this type of buyer behavior could cause a shift
in technology adoption curves, she adds.
2. Changing Job Roles and Responsibilities
The
average timespan that a Gen Y employee will spend at any single job is about 18
months, notes Ryan Healy, founder of Brazen Careerist, an online career site
aimed at Gen Y.
To keep a
Millennial interested, companies will have to create an atmosphere for them
that replicates the first six months on a job, over and over. "Most jobs
provide you with a learning curve that's steep at first, then all of the sudden
you're doing the same thing every day," says Healy. "It gets boring,
so you leave."
The
result could be more mentorship relationships, job share duties, and additional
responsibilities created at a speedier rate than in the past. In particular,
Gen Y will work to become managers at an accelerated rate.
"Everybody
in my generation wants to be a leader," says Healy. "There are 22
year-olds who already say they want a leadership position, and they're ready
for that. I think it's a pretty cool thing."
Putting
Gen Y on the fast track to upper management -- particularly in IT -- may
require an overhaul of current corporate culture, but it could also lead to
fundamental shifts in hierarchy as well. Many executives espouse the virtues of
collaboration, meaningful work, and a "flat org chart;" Gen Y will
hold them to those ideas, and threaten to walk if they're not made manifest.