Any idea that furthers strategy can lead to valuable innovation.
A lot of things can go wrong on the long journey between the birth of an idea and its actual implementation. Potential breakthroughs fail for many reasons, with even worthy concepts falling victim to the hazards of the development process, a situation that is all the more perilous in this era of stripped-to-the-bone budgets and thin staffs. Thus the value of knowing about these eight classic innovation traps, as discussed in a new book, Harvard Business Review on Inspiring and Executing Innovation (Harvard Business Review Press/Available now). Contributor Rosabeth Moss Kanter says that the pitfalls for innovation are more likely the result of bad planning than a lack of creativity. There can be a failure to appreciate communications skills, or confusion about what exactly innovation is. In the end, a successful outcome is as much about people as it is intellectual brilliance. Kanter is a professor of business administration at Harvard Business School. For more about the book, click here.
Dennis McCafferty is a freelance writer for Baseline Magazine.
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