65% of online consumers say the Websites they use are slow.
Memo to the online team: Consumers are mad as you-know-what about the performance of company Websites, and they're not going to take it anymore. Why? Because free-flowing Internet access is considered a given, just like electricity, water and air. Users feel that technology has advanced far enough to eliminate slow performance, incomplete and/or inaccessible pages, and dropped transactions. And if they run into these situations, they're likely to quickly turn to the competition. At least, this is the impression presented by a recent survey from 1&1 Internet, in which 1,340 consumers took part. Results show that continuing site problems are taking a toll on companies' reputations--and revenues. "Unreliable Websites continue to reflect badly on businesses of all types and sizes," says Oliver Mauss, CEO of 1&1 Internet. "It's clear that when faced with a faulty or offline Website, consumers will turn elsewhere. Perhaps more surprising is the proportion that will be unwilling to return."
Dennis McCafferty is a freelance writer for Baseline Magazine.
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