Baseline Issue March/April 2011

By Baselinemag  |  Posted 2011-04-06 Print this article Print


How to Win with Social Media
Using social media to attract and retain customers and drive revenue requires more than just an online presence: It requires a well-planned and well-executed business strategy.


How to Organize IT for Excellent service
Building your service-oriented IT organization around the business services IT provides—rather than around assets or activities—can offer real value to your enterprise.

An Agile Approach to Change Management
Here’s how organizations can leverage enterprise change management practices in conjunction with their agile development teams to foster IT delivery adoption.


Web 3.0 for Smarter Business
Web 3.0 will enable an unprecedented level of intelligence in almost all systems and applications.


Smart Spending
Government agencies are making wiser technology investments, delivering more value without spending more money.


Finding the Answers
To ensure fast responses to users’ information requests, Answers.com constructed a fast, fully redundant and highly scalable Web architecture.


7 Ways Servers Can Energize Your Data Center
Here are seven server strategies that can help you make your data center more efficient and cost-effective.


7 Ways Companies Overspent on IT

Data Center and Cloud Blueprints

PMO Leader? This Is Your Moment

Managing Generation Gaps in the Workplace

How to Enhance Network Access Control


Stories report on robots that share information, tech-savvy kids who can’t tie their shoes and the days when women worked as “computers.”


Starting Point by Eileen Feretic
You Need a Social Media Strategy
Social media is revolutionary and chaotic. You can’t control it, but you can harness it, as many enterprises are doing today.

Perspectives by Jay Topper
What’s Next for Customer Service?
Social media sites are indispensable for defining customer support and creating processes that drive revenue and keep customers coming back.


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