Baseline Issue July/August 2010

By Baselinemag  |  Posted 2010-08-20 Print this article Print


The Power of Green
Green IT is going mainstream as an increasing number of organizations realize the substantial benefits this technology offers. These include reducing energy consumption and carbon emissions, saving money, satisfying ecology-aware customers, improving a company’s image and being a conscientious citizen of the world. Read how the United Parcel Service, Emerson Electric, Salt River Project, Google and Tesco are improving their businesses with green power.


Cutting Your Way to Innovation
Faced with budget and personnel cuts, many enterprises are finding it difficult to develop innovative solutions to business and technology challenges. FCI doesn’t have that problem. Over the past decade, this global manufacturer has taken innovative approaches to delivering IT services and solutions while living with yearly budget reductions.

Suiting up for CRM’s Next Wave
To prepare for a new wave of CRM, businesses must learn from the mistakes and pitfalls of this technology’s early years and align customer-focused efforts with corporate strategies.


Using IT to Slash Costs and Fuel Revenue
Battered by the tough economy, banks and financial insti-tutions are using technology to make better use of data as a way to reduce operating costs and increase revenue.


Getting the Most out of Virtual Meetings
When managers evaluate video conferencing technologies, they often are not aware of the best ways to plan and conduct productive meetings that cut across continents, time zones and cultures. Here are seven guidelines to follow.


Marrying Innovation and Quality
A company’s quality processes don't have to stifle its creativity.

Getting Ahead
Consider three key principles when evaluating cloud providers.

Foiling the Hackers
The Center of American Progress got tired of ongoing hacker attacks and began fighting back with a network monitoring tool.

Managing Generational Diversity
Managing four generations in the workplace is a tough job.

Consultants Can Make a Difference
Companies must measure the business value consultants provide.


Building a Culture of Risk Management
Risk management is rapidly becoming a must-have skill for today’s business leaders.


An RX for Health Care Communications
Health benefits company Humana deployed software to help IT communicate more effectively with its 5 million members by using personalized documents that are easy to understand. This enables members to make more informed health care decisions.

Building a 21st Century Network
Samaritan Regional Health System upgraded an outdated network and installed a VOIP telephony system to provide secure wired and wireless information access to its doctors and nurses, as well as to affiliated physician practice offices.


Stories include collaboration between IBM and the Muppets, a telepresence droid called Vgo and typewriters used as keyboards.


Starting Point by Eileen Feretic
Green Stands for More Than Money
There’s no doubt that energy-efficient technology can save money, but that shouldn’t be a company’s only motivation.

Perspectives by Tom Silver
Warning: We Are Under Attack
We are ill-prepared to fight increasingly complex cyber-attacks, and this has prompted a new cyber-security act.


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