5 Challenges to Yahoos Survival - 'Building a Stronger Ad Network'
The Web portal is struggling to maintain relevance in the increasingly competitive online advertising, social networking and multimedia world. It must overcome a handful of steep challenges if it hopes to succeed.
By David F. Carr
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Yahoo is bulking up the power of its ad network through acquisitions. In July, it completed the acquisition of Internet ad marketplace Right Media, paying $650 million on top of an earlier 20 percent investment in the company. In September, it followed up
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