5 Challenges to Yahoos Survival - 'Overcoming the Google Threat'
The Web portal is struggling to maintain relevance in the increasingly competitive online advertising, social networking and multimedia world. It must overcome a handful of steep challenges if it hopes to succeed.
By David F. Carr
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Yahoo's leaders admit they made a mistake not moving more quickly to integrate its acquisition of Overture Services, which pioneered the keyword search business model. Yahoo has improved the quality of its search results to include image and video content