11 Ways to Create an Effective Facebook Page for Business
See also Case Study: Business Goes Social, 30 Facts About Social Nets at Work Software company Rosetta Stone wants to have a meaningful presence on Facebook, but it is not leaving its interactions on the social network to chance. Instead, the firm has come up with a strategy for dealing with customers in public, one that includes repurposing some customer-service staffers and also investing in software to help monitor conversations and comments on its Facebook Wall. Building relationships at the social networking site instead of just redirecting people to a Rosetta Stone page makes it easier to connect with customers and potential customers, because hardcore Facebook users are more likely to converse on a Facebook page than they are to follow a link to an external website. In the process, says Jay Topper, senior vice president of customer success at the language-instruction software company, Facebook has become a new channel for sales. Rosetta Stone is among the first enterprises to address the challenges of Facebook in a systematic way. Is your company ready to do the same?