10 Real-World Ways to Outthink the Competition

 
 
 
NHL legend Wayne Gretzky said, β€œI skate to where the puck is going to be, not where it has been.” In the book, Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore (Wiley/available now), author Kaihan Krippendorff looks at companies that recognize opportunities that others ignore, challenge conventional wisdom, and create market disruptions. Looking to history, he writes, β€œIn the military domain, we see breakthroughs come about when an outthinker appears on the scene. Rather than perfect prevailing tactics, the outthinker takes a fresh perspective on the battlefield.” The companies on our list have done just that. Krippendorff is a strategic creativity consultant for companies such as Microsoft, L'Oreal, and Johnson & Johnson. For more about the book, click here.

10 Real-World Ways to Outthink the Competition

Rosetta Stone delivers a classroom experience without an actual classroom.
10 Real-World Ways to Outthink the Competition
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.
 
 
 

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