10 Real-World Ways to Outthink the Competition
NHL legend Wayne Gretzky said, “I skate to where the puck is going to be, not where it has been.” In the book, Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore (Wiley/available now), author Kaihan Krippendorff looks at companies that recognize opportunities that others ignore, challenge conventional wisdom, and create market disruptions. Looking to history, he writes, “In the military domain, we see breakthroughs come about when an outthinker appears on the scene. Rather than perfect prevailing tactics, the outthinker takes a fresh perspective on the battlefield.” The companies on our list have done just that. Krippendorff is a strategic creativity consultant for companies such as Microsoft, L'Oreal, and Johnson & Johnson. For more about the book, click here.