10 People-Related Project Mistakes - 4. Assuming that everyone is motivated by the same thing
In this installment of Getting the Best Out of Geeks, we spoke with project management guru Dr. Steve Flannes to get the scoop on the ten biggest people-related mistakes that IT project managers can make. As the principal of the consultancy Flannes & Associates, he specializes in managing people through projects and is the author of Essential People Skills for Project Managers.
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Many PMs make the mistake of assuming that motivation is a static experience. Motivation must be cultivated throughout the project and it wouldn’t hurt to ask individual geeks what motivates them, rather than falling into the trap of thinking that motivation is something we do to someone else. It’s a dialogue.
IT Management 
