10 People-Related Project Mistakes - 10. Failing to emphasize the IT group’s ultimate customer
In this installment of Getting the Best Out of Geeks, we spoke with project management guru Dr. Steve Flannes to get the scoop on the ten biggest people-related mistakes that IT project managers can make. As the principal of the consultancy Flannes & Associates, he specializes in managing people through projects and is the author of Essential People Skills for Project Managers.
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IT staffers have the tendency of getting so wrapped up in the intellectual details that they forget that the technology isn’t the customer. Managers who don’t refocus their tech-loving geeks on the ultimate customer might end up with more tech investment than they need or tech that doesn’t satisfy customers.
IT Management 
