Joe Namath guaranteed that his Jets would beat the heavily favored Colts in 1969. They did, and his place in football history was cemented.
Super Bowl XLVI is nearly upon us, but there’s still time for a list of X lessons for business and IT derived from previous iterations of the big game. The event itself represents a major business success: More than 110 million Americans tuned in last year, and ads go for $3.5 million each. The game was once so low-key that it featured college marching bands at halftime; these days, you’ll get the likes of Bruce Springsteen, the Rolling Stones, Prince, U2 and (this year) Madonna. The game itself, magnified by media exposure, has transformed players and coaches into legends. Some of their stories translate well to a business environment, whether you favor the New England Patriots or the New York Giants (or neither) on Sunday.
Dennis McCafferty is a freelance writer for Baseline Magazine.
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