If
Cuba
loosens its economic grip and the
U.S.
drops its embargo, businesses will find a country that lacks needed infrastructure for technology.
For businesses looking at the retirement of Fidel Castro as
a telltale sign of
Cuba
opening up to foreign investment, two words: slow down.
Even if
Cuba
loosens its economic grip and the
U.S.
drops the five-decade-old embargo, the first businesses entering the
Caribbean
island will find it lacks the technology infrastructure required for
contemporary business operations and service delivery.
Dr. Jose Azel, senior research associate at the Institute
for Cuban and Cuban American studies at the
University of
Miami agrees the island is ripe
for foreign investment in a post-Castro, post-embargo world. But while the
people are ready, the island’s crumbling, outdated infrastructure presents a
major hurdle
“There is no modern infrastructure to support business the
way we think of it in terms of technology, power, telecommunications, etc.,”
Azel says. “There is very limited Internet access and only the government has
that. The people, by and large, have no dependable access to the Internet,
though some find ways.”
While this presents a problem for major corporations looking
to set up shop in Cuba, it also spells opportunity for IT vendors, integrators
and solution providers who can fulfill the IT needs of an island many people
has pent up entrepreneurial and innovative demand.
In 1994, the Cuban government, in a rare move, started
issuing licenses for private “paletes,” small privately owned restaurants and
cafeterias. Almost overnight,
Havana
was flooded with brightly painted kiosks under technicolor umbrellas. Scents
and flavors absent from the public squares since the 1968 Revolutionary
Offensive suddenly abounded.
Porches were stuffed with chairs and tables and young Cubans
got their first real taste of native delicacies such as mamey sapote shakes and
guava pie.
It was proof, Cubans say, that communism never completely stifled
the entrepreneurial energy on the island. The enthusiasm and spirit so evident
in Cuban-run businesses in
South Florida, for example,
still flickers beneath
Havana’s
gray surface, waiting for a chance to blossom.
“A stroll of my native
Central Havana
was confirmation that the previous scarcity hadn’t been born of an innate
incapacity to produce,” says 32-year-old
Havana
resident Yoani Sanchez, a prolific Cuban blogger. “It was caused by the
ironclad state controls to private ingenuity.”
While most Cuban expatriates greeted the retirement of
81-year-old Cuban strongman Castro this week as a victory for openness and
basic human rights, many also wondered what a softening of Cuba’s hard-line
communism—and warmer relations with the West—might do for business there.
“All of those energies to produce are just waiting,
crouching, for the restrictions to loosen --even one millimeter--to conquer
again our streets and porches,” Sanchez insists.
According to the International Telecommunication Union, Cuba
has the lowest rate of Internet usage in
Latin America
at 1.7 users per 100 residents. Cubans wait for hours in line to use Post
Office computers that can send e-mail but not access the Web. The country last
year embarked on a high-profile technology project that resulted in the
development of a search engine that can crawl through the full text of all
speeches by Castro and other government figures, but cannot search information
from the Internet at large.
Azel says that before
U.S.
companies can rush in to take advantage of what many expected to be a tourism
boom in the early days of a post-Castro
Cuba,
basic infrastructure needs to be addressed. The needs include not just network
and utility infrastructure, but also roads, bridges and houses, he says.
The
greenfield that
is
Cuba could
provide opportunity for technology vendors and services providers, but even
that requires some careful consideration, he adds.
“They have to know who are they going to partner with,” Azel
says. “Under Castro--either Fidel or Raul--you partner with the state, period.
You don’t get to choose your employees. The state picks your employees. You pay
the state and they pass on 10 or 15 percent of that to the workers.”
Azel advises
U.S.
companies to continue monitoring the situation in
Cuba.
While he doesn’t feel markets will open or the
U.S.
embargo will be lifted any time soon, he says it’s important for businesses to
understand how things are changing day to day.
He also says companies interested in investing in
Cuba
should line up experienced legal counsel, and organize Cuban-Americans in their
current workforce into task forces that can strategize and develop new business
opportunities.
“Technology is going to be incredibly important, ultimately,
in
Cuba,” Azel
says. “There’s a very talented, very creative workforce there. They may not
have the traditional skill sets we think of in high tech in the
U.S.,
but they have a lot of experience with a wide variety of Soviet and Chinese
technologies. They are there and they are ready to support
U.S.
companies who invest there.
“But I must reiterate, I don’t see this happening very
soon,” he says. “We have a long, difficult way to go.”
Sanchez is equally guarded in her optimism.
“Maybe things will change now,” she wrote after Fidel Castro stepped down.
“For me and the young generation, this news comes as a great relief. We've
never had another president, and we saw him as an obstruction to our country's
development.
“But honestly, the question of a new head of state is not
people's greatest concern right now. We're too preoccupied with the problems of
daily life,” she says. “Fidel's brother has made plenty of speeches about
much-needed reforms for the country, but nothing's really changed. Raul's only
made cosmetic changes which don't help the population at all.”