The promise of social media helped make “collaboration” a buzzword. Books have been written, processes have been preached, and the term took hold, trumpeting the value of working together in an automated fashion. See also Social Media Inside the Firewall. What’s not to love? Well, there must be something. Because while many companies offer collaboration tools on their intranets, not that many information workers are actually taking advantage of them. Forrester Research asked 2,869 U.S. information workers who are using a company portal what types of information they most commonly access through it; the findings, released this fall in a report titled “State of the Workforce Technology Adoption: U.S. Benchmark,” are what you would expect—if it were still 2002. High on the chart were basic HR and training info, while more advanced or modern tools for collaboration and knowledge fell far behind. This slideshow highlights the ways that both enterprises (1,000 employees or more) and SMBs (100-999 employees) actually utilize their intranets. Give the lack of mission-critical uses, we’ll quote Forrester’s report: “Start with those functions that choose not to adopt the services you provide and ask, ‘Why not?’”
Brian joined Baseline in March 2006. In addition to previous stints at Inter@ctive Week and The Net Economy, he's written for The News-Press in Fort Myers, Fla., as well as The Sunday Tribune in Dublin, Ireland. Brian has a B.A. from Bucknell University and a master's degree from Northwestern University's Medill School of Journalism.
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