Zappos.com (#11/www.zappos.com) "Employee of the Month" winners get their own "hero" parade, a covered parking spot, a $150 gift card and a cape.
Superhero capes are the new company cars as companies seek more off-beat and creative ways to engage employees and let them know they're valued individuals. Many of the organizations on the "2012 FORTUNE 100 Best Companies to Work For" list are giving out oddball or unsual perks to employees, the magazine finds. From circus-performance lessons to karaoke nights to something called a "Super Duper Weenie" truck, employers are becoming increasingly creative. And many others are discovering that they can get an edge on competitors by offering more traditional but still unusual benefits. "Job candidates are hip to workplace culture these days,: says Susan Lucas-Conwell, CEO of Great Place to Work. "They know to ask the questions that get at how employees are treated as people, how managers behave and what the company truly values. In order to thrive, companies are going to have to get this right." IT businesses account for the largest industry segment within the top 100, with 17 cited. If you're curious about opportunities, these tech companies are also averaging 15% in annual job growth and are struggling to fill positions, survey authors report. For more about the research, click here.
Dennis McCafferty is a freelance writer for Baseline Magazine.
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